I am an agile, creative, curious brand strategist with a background in marketing, diversity, sustainability and movement building. Over the past ten years, I’ve built a reputation in the intersection of identity and values.
I’m currently exploring opportunities with leading brand agencies in New York City.
Most recently, I served as Director of Marketing for Pinchot University. I led the creation and launch of Pinchot as a major rebrand to align several leading schools and organizations into a cohesive, nuanced institution committed to the common good.
I am the Founder and Board President of OUT for Sustainability (OUT4S), a nonprofit mobilizing the LGBTQ for social and environmental action, with a vision of “a fabulous planet.” For my work with OUT4S I’ve been featured in the Seattle Times, among others, and recognized as one of the 40 People Redefining Green by Grist.org.
I earned an MBA in Sustainable Business in 2009 with a focus on Community Economic Development from Bainbridge Graduate Institute (BGI) at Pinchot, the first and leading sustainable business school in the country. My undergraduate work at the University of Washington in Seattle focused on the intersection of business and culture, culminating in my thesis on how housing models and immigration impact national identity in Sweden.
- Born in Portland, OR after a 27 hour labor
- Obsessed with dogs, settled for a turtle (Racer)
- Big on puzzles, exploring the creek and reading
- Knew I was gay since I can remember
- Named after, and take after, both my grandfathers (Donald and Gerald)
- Voted most organized in 8th grade
- Played piano for 8 years and performed in 2 high school musicals (Barbershop Bass in the Music Man, Slim in Oklahoma)
- Sang baritone in choirs from 8th grade through college at UW
- Traveled solo through Iberia for a month after H.S. before a 6 month cultural/missionary/bible school in England and Turkey
- Studied how housing impacts culture, focused on Sweden, at UW with additional focus on business, architecture and small-state global politics/policy
- Member of Pi Kappa Phi, Alpha Delta Chapter at UW
- Came out as gay while studying in Stockholm, Sweden
- Developed the first organic restaurant in Pierce County, WA
- Designed/planned over 40 major events, including 12 weddings
- Studied sustainable business at the Bainbridge Graduate Institute to learn more on creating community through systems design
- Openly BiPolar and ADD, I’m stable and happy
- A beginning runner, personal best is a 2:25 at the 2011 Vancouver Half-Marathon
- Seattle Sounder FC season ticket holding fan since 2009!
- Healthy obsessions with great food and all things Swedish
- Fascinated by the concept of ‘green curious’ and how to engage the whole person in creating robust companies and organizations
Using my entrepreneurial creativity, broad marketing experience and business savvy, I connect strategic vision with practical action to propel great companies into their potential.
Director of Marketing
Director of Marketing (Acting)
September 2013-January 2014
Direct all aspects of marketing and communications with key influence on strategy and business development. Launched Pinchot as “a university for the common good” connecting several merged entities. Managed all aspects of the process including rollout messaging and implementation, community engagement, name change with key agencies, digital and print collateral vision, design and production. Formalized professional development into a branded program, reformed the annual business plan competition, and reformed communications strategy. Manage a collaborative team of five within marketing and support all other departments including advancement and academics.
Directed all aspects of marketing and communications, while continuing work on branding a merger with a new name and visual identity. Served as chief liaison with the creative firm, closely managing naming and messaging, logo and brand facets and rollout to internal and external audiences. Restructured the budget to focus on high ROI investments including digital media, additional staff time for communications, social media, public relations and writing in lieu of low return print and radio advertising. Enhanced relationships with key stakeholders including the institution board, alumni board and current student groups resulting in more effective brand ambassadors.
Marketing Project Manager
April 2012-September 2013
Marketing and Communications Associate
October 2009-April 2012
Initiated and managed an organization-wide brand update including visual identity, messaging, website, and collateral. Developed and managed event strategy, advertising and creative development, tracked the departmental budget, managed vendors, managed website and social media, and managed work study interns as well as maintaining the department function during management transitions.
Increased brand effectiveness by developing new tools including social media and blogging, redesigning and producing collateral, increasing internal and external communications for greater brand advocacy, maintained strong marketing performance through management transitions, launched a new and differently formatted MBA, and kept recruitment strong despite a significant decrease in the market.
Founder, Board President
Founded and developed the first gay sustainability nonprofit into a network of thousands with international attention. Manage the all volunteer board, educational and volunteer events, and programs making deep local impact like Earth Gay and global reach, such as Greener Pride.
Managed operations, marketing and development opportunities for a residential and mixed-use developer in Seattle using 4 and 5 star “Built Green” standards.
Designed, developed and managed marketing channels for the leading designer, craftsman of elemental modern furniture and art using salvaged urban timber.
Managed marketing for a top performing Windermere Real Estate team.
Created the first organic restaurant in Pierce County, WA in a LEED Gold building, developing the business plan, building the brand and managing the build out.
MBA in Sustainable Business
Reinforced by a curriculum that fully integrated sustainability into each course, my focus was on how organizations innovate to consider social and environmental impact in strategic and tactical decisions.
BA in European Studies
With a focus on business, architecture, and international studies, and studies in Stockholm and Reykjavik, my thesis focused on identity and immigration in the context of housing models in Sweden.
National fellowship program, in their first Pacific Northwest cohort, with intensive training in diversity, systems thinking and strengths based leadership.
Discipleship Training School
Leadership training in England and Turkey focused on cross-cultural understanding, team building, biblical studies and personal development.
Capstone MBA Project 2009
Chief Marketing Officer for business case expanding a backyard garden company in New England from start-up to 20 Million in revenue in five years.
Feasibility Study 2008-2009
Modeled the case for redeveloping Boeing Plant 2 in the South Park neighborhood of Seattle, WA from a Superfund site into a green education center and green job incubator.
Student Consultant 2007-2008
Collaborated to launch an energy efficiency program, including comparable program research, brand identity and website for the Charlottesville Community Design Center in Virginia.
Feasibility Study 2005-2006
Modeled the case for redeveloping an assemblage of 12 blocks of the Warehouse District of Tacoma, WA into a mixed use retail, entertainment and residential neighborhood.
Developed and implemented a content marketing strategy focused on thought leadership, storytelling and stakeholder engagement at Pinchot University.
Built the first and still only nonprofit dedicated to the intersection of LGBTQ identity and sustainability values, OUT for Sustainability. This organization builds community by leveraging existing organizations to highlight their great work to new audiences.
Led the creation of the 220 & Change brand and assets, uniting partners in the collaboratively run Pioneer Square building.
Business development is a nuanced puzzle without all the pieces predetermined. From the business case to the material sourcing, each detail depends on each other, like at Organic Comfort Food Cafe.
Leveraging stakeholders to maximize a minimal marketing budget required a multi-touch approach to engage students, alumni, faculty and others at the Bainbridge Graduate Institute (now at Pinchot).
Strategy connects vision to action, something I’ve loved since I was a child developing 25 year plans to achieve my dreams. Now I help others realize their dreams, like at Seattle LGBTQ Community Development.
The Rise of Equality in Business
Trim Tab by Cascadia Green Building Council
OUT for Sustainability
EcoBuilding Times by Northwest EcoBuilding Guild (ghost writer)
Community Through Throughtful Design and Construction
Arcade Magazine (ghost writer)
Reused Materials Give New Projects a Story to Tell
Mature Friends Seattle
Fall Gathering Keynote
Bloom 7 in Seattle, WA
Coming Out for Sustainability
Reaching Out MBA Conference in Boston, MA
Sustainability and Corporate Social Responsibility – Panel
EPA Region 9 in San Fransisco, CA
Annual Luncheon – Keynote
EPA Region 10 in Seattle, WA
Lecture Series – Presentation
GreenFest 2011 in Seattle, WA
Sustainability and Sexuality – Panel
GreenFest 2010 in Seattle, WA
Youth Engagement – Panel
Diversity in the Environment – Panel
Great City at GGLO in Seattle, WA
Brownbag Series – Presentation
Der Umweltschutz Als Gemeinsames Ziel
40 People Redefining Green
Combining Being Gay and Green
Seattle Post Intelligencer
Gays Greener and Greens Gayer
The Spectator at Seattle University
Queer Community Sows a Seed of Sustainability
Gays Going Green
Modern Hippy Mag
Coming Out for Sustainability