Gerod Rody

\'jer-əd \'roh-dee

pragmatic idealist for a responsible and just world

About get to know me

Gerod Rody is the Director of Marketing at the Bainbridge Graduate Institute (BGI), a sustainable business graduate school located in the Seattle area. Gerod is also a graduate of BGI, earning his MBA in Sustainable Business in 2009 with a double emphasis in Green Building and Community Economic Development.

Prior to joining BGI, Gerod worked in various marketing and community engagement positions in the built environment sector including gProjects, Meyer Wells and Jackson Nyberg. Gerod also developed Organic Comfort Food Cafe in Puyallup, the first organic restaurant in Pierce County, WA.

Gerod’s undergraduate degree is from the University of Washington in Seattle, where he majored in European Studies, focusing on Sweden and the intersection of housing models, immigration and national identity. In addition to study abroad terms in Stockholm and Reykjavik, Gerod was a member of the Pi Kappa Phi fraternity, where he served as Social Chair and representative to the Inter-fraternity Council. In 2000, he completed a program on religious cultural understanding in England and Turkey as a gap year after graduating high school in Puyallup, WA.

In addition to his role at BGI, Gerod is the Founder and Board President of OUT for Sustainability, a nonprofit that engages and mobilizes the LGBTQ community to advance social and environmental sustainability. Gerod has been featured in the Seattle Times, among others, and was recognized as one of the 40 People Redefining Green by Grist.org.

History

- Born in Portland, OR after a 27 hour labor
- Obsessed with dogs, settled for a turtle (Racer)
- Big on puzzles, exploring the creek and reading
- Knew I was gay since I can remember
- Named after, and take after, both my grandfathers (Donald and Gerald)

- Voted most organized in 8th grade
- The biggest trouble I’ve ever been in was for rocking my feet during prayer in 7th grade Bible class
- Played piano for 8 years and performed in 2 high school musicals (Barbershop Bass in the Music Man, Slim in Oklahoma)
- Sang baritone in choirs from 8th grade to college freshman at UW
- Traveled solo through Iberia for a month after H.S. before a 6 month cultural/missionary/bible school in England and Turkey

- Studied how housing impacts culture, focused on Sweden, at UW with additional focus on business, architecture and small-state global politics/policy
- Member of Pi Kappa Phi, Alpha Delta Chapter at UW
- Finally came out as gay while studying in Stockholm, Sweden
- Developed the first organic cafe in Pierce County
- Designed/planned over 40 major events, including 12 weddings
- Studied sustainable business at the Bainbridge Graduate Institute to learn more on creating community through systems design

Haystack- Openly BiPolar and ADD, I’m stable and happy
- A beginning runner, personal best is a 2:25 on the Vancouver Half-Marathon
- Seattle Sounder FC season ticket holding fan!
- Healthy obsession with Sweden, and good food
- Fascinated by the concept of ‘green curious’ and exploring that at every turn

Resume a glance at my career

SUMMARY

I add value to cutting-edge organizations by connecting vision to action. As a creative problem solver I develop intuitive systems to manage innovative projects. Above all, I build relationships that make a positive impact in the organization and the world.

EXPERIENCE

Bainbridge Graduate Institute

Director of Marketing
February 2014-Present

Direct all aspects of marketing and communications with key influence on strategy and business development. Launched Pinchot as “a university for the common good” connecting several merged entities. Managed all aspects of the process including rollout messaging and implementation, community engagement, name change with key agencies, digital and print colleratl vision, design and production. Formalized professional development into a branded program, reformed the annual business plan competition, and reformed communications strategy. Manage a collaborative team of five within marketing and support all other departments including advancement and academics.

Director of Marketing (Acting)
September 2013-January 2014

Directed all aspects of marketing and communications, while continuing work on branding a merger with a new name and visual identity. Served as chief liaison with the creative firm, closely managing naming and messaging, logo and brand facets and rollout to internal and external audiences. Restructured the budget to focus on high ROI investments including digital media, additional staff time for communications, social media, public relations and writing in lieu of low return print and radio advertising. Enhanced relationships with key stakeholders including the institution board, alumni board and current student groups resulting in more effective brand ambassadors.

Marketing Project Manager
April 2012-September 2013

Initiated and managed an organization-wide brand update including visual identity, messaging, website, and collateral. Developed and managed event strategy, advertising and creative development, tracked the departmental budget, managed vendors, managed website and social media, and managed work study interns as well as maintaining the department function during management transitions.

Marketing and Communications Associate
October 2009-April 2012

Increased brand effectiveness by developing new tools including social media and blogging, redesigning and producing collateral, increasing internal and external communications for greater brand advocacy, maintained strong marketing performance through management transitions, launched a new and differently formatted MBA, and kept recruitment strong despite a significant decrease in the market.

OUT for Sustainability

Founder, Board President
2008-Present

Founded and developed the first gay sustainability nonprofit into a network of thousands with international attention. Manage the all volunteer board, educational and volunteer events, and programs making deep local impact like Earth Gay and global reach, such as Greener Pride.

gProjects Real Estate Development

Junior Developer
2008-2009

Improved back office procedure managing business accounts, restructuring payroll systems, changing employee medical insurance providers, and preparing 15 months of amended tax returns and B&O tax audits. Also ghost wrote for publications, prepared presentations, and developed social media.

Meyer Wells

Marketing Intern
Summer 2008

To increase brand awareness and customer retention, developed and implemented a marketing plan consisting of a newsletter, blog, business development and events.

Jackson & Nyberg Real Estate

Marketing Associate
2007-2008

Organic Comfort Food Cafe

Developer
2005-2007

Developed the business model to serve diverse audiences, and went on to manage site selection, brand identity, build-out plan, interior design, contractor management, and marketing plan. Performed an operations analysis to assess business opportunities after the café’s first year.

EDUCATION

Bainbridge Graduate Institute

MBA in Sustainable Business
2009

Reinforced by a curriculum that fully integrated sustainability into each course, my focus was on how organizations innovate to consider social and environmental impact in strategic and tactical decisions.

University of Washington

BA in European Studies
2004

With a focus on business, architecture, and international studies, and studies in Stockholm and Reykjavik, my thesis focused on identity and immigration in the context of housing models in Sweden.

PROJECTS

Green City Growers
Capstone MBA Project 2009
Chief Marketing Officer for business case expanding a backyard garden company in New England from start-up to 20 Million in revenue in five years.

Duwamish Redevelopment
Feasibility Study 2008-2009
Modeled the case for redeveloping Boeing Plant 2 in the South Park neighborhood of Seattle, WA from a Superfund site into a green education center and green job incubator.

Spark! by CCDC
Student Consultant 2007-2008
Collaborated to launch an energy efficiency program, including comparable program research, brand identity and website for the Charlottesville Community Design Center in Virginia.

Holgate Redevelopment
Feasibility Study 2005-2006
Modeled the case for redeveloping an assemblage of 12 blocks of the Warehouse District of Tacoma, WA into a mixed use retail, entertainment and residential neighborhood.

What my colleagues say

Gerod is consistent in his passion and in being able to hold a larger vision while working incredibly hard to meet deliverables that achieve this vision.

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Gerod is a friendly, easy-going co-worker who would be an asset to any organization. He strives to find innovation solutions to problems and actually makes them work.

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I admire Gerod for frequently soliciting, receiving and acting on stakeholder feedback. When he sees a hole, he prioritizes finding a solution. And – most importantly, considering the organizational mission – he lifts people up when he works with them.

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Skills a few things I've learned

Branding

With several re-brands and a few brand origination’s under my belt, I’ve realized that good branding tells a story at a glance and the more that visual is unpacked, the richer it gets. Favorite rebrand: OUT for Sustainability

Project Management

Mixing best practices with intuition, I’ve successfully managed a range of challenging projects including the new branding and website finished on time and under budget at the Bainbridge Graduate Institute.

Marketing

Framing the benefits of an organization or company authentically is largely about developing the touch points that demonstrate values and need alignment with your target audience, like at Meyer Wells.

Development

Real Estate development is a giant puzzle without all the pieces predetermined. From the business case to the material sourcing, each detail depends on each other, like at Organic Comfort Food Cafe.

Finance

Getting dirty in the financial details, clarifying them to paint a picture of the present and future is so fun. I’ve managed various sets of numbers, including my capstone MBA business plan for Green City Growers.

Strategy

Strategy connects vision to action, something I’ve loved since I was a child developing 25 year plans to achieve my dreams. Now I get to help realize others dreams, like at Seattle LGBTQ Community Development.

Public publish, presentations, and press

Triple Pundit
The Rise of Equality in Business

Trim Tab by Cascadia Green Building Council
OUT for Sustainability

GSBA Perspectives Magazine
Various Articles

EcoBuilding Times by Northwest EcoBuilding Guild (ghost writer)
Community Through Throughtful Design and Construction

Arcade Magazine (ghost writer)
Reused Materials Give New Projects a Story to Tell

Bloom 7 in Seattle, WA
Coming Out for Sustainability

Reaching Out MBA Conference in Boston, MA
Sustainability and Corporate Social Responsibility – Panel

EPA Region 9 in San Fransisco, CA
Annual Luncheon – Keynote

EPA Region 10 in Seattle, WA
Lecture Series – Presentation

GreenFest 2011 in Seattle, WA
Sustainability and Sexuality – Panel

GreenFest 2010 in Seattle, WA
Youth Engagement – Panel
Diversity in the Environment – Panel

Great City at GGLO in Seattle, WA
Brownbag Series – Presentation

Grist.org
40 People Redefining Green

Seattle Times
Combining Being Gay and Green

Seattle Post Intelligencer
Gays Greener and Greens Gayer

The Spectator at Seattle University
Queer Community Sows a Seed of Sustainability

Newlygreen
Gays Going Green

Modern Hippy Mag
Coming Out for Sustainability

Portfolio highlights of my work

Connect say hi

CONTACT

Get in touch and I'll respond as soon as I'm able.

DETAILS

  • PHONE : 206.295.4734

  • EMAIL : gerod.rody@gmail.com

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