Gerod Rody

\'jer-əd \'roh-dee

connecting vision to action for a more responsible and just world

About get to know me

Gerod Rody GlassesWith over seven years in sustainability marketing and 14+ years in stakeholder engagement, I’ve built a reputation as a leader in the intersection of environmental impact and inclusive identity.

I currently serve as the Director of Marketing for Pinchot, a university for the common good located in the Seattle area. I’m a graduate of BGI at Pinchot where I earned an MBA in Sustainable Business in 2009 with a double emphasis in Green Building and Community Economic Development.

In addition to my role at Pinchot, I am the Founder and Board President of OUT for Sustainability, a nonprofit mobilizing the LGBTQ for social and environmental action, with a vision of “a fabulous planet.” For my work with OUT4S, I’ve been featured by the Seattle Times, among others, and was recognized as one of the 40 People Redefining Green by Grist.org.

My undergraduate degree in International Studies from the University of Washington in Seattle focused broadly on the intersection of business, politics and culture in small states, with specific emphasis on how housing models impact immigration and national identity in Sweden. In addition to study abroad terms in Stockholm, Sweden and Reykjavik, Iceland, I was a member of the Pi Kappa Phi fraternity, where I served as Social Chair and representative to the Inter-fraternity Council. In 2000, I completed a program on religious cultural understanding in England and Turkey as a gap year after graduating high school in Puyallup, WA.

History

- Born in Portland, OR after a 27 hour labor
- Obsessed with dogs, settled for a turtle (Racer)
- Big on puzzles, exploring the creek and reading
- Knew I was gay since I can remember
- Named after, and take after, both my grandfathers (Donald and Gerald)

- Voted most organized in 8th grade
- Played piano for 8 years and performed in 2 high school musicals (Barbershop Bass in the Music Man, Slim in Oklahoma)
- Sang baritone in choirs from 8th grade through college at UW
- Traveled solo through Iberia for a month after H.S. before a 6 month cultural/missionary/bible school in England and Turkey

- Studied how housing impacts culture, focused on Sweden, at UW with additional focus on business, architecture and small-state global politics/policy
- Member of Pi Kappa Phi, Alpha Delta Chapter at UW
- Came out as gay while studying in Stockholm, Sweden
- Developed the first organic restaurant in Pierce County, WA
- Designed/planned over 40 major events, including 12 weddings
- Studied sustainable business at the Bainbridge Graduate Institute to learn more on creating community through systems design

Haystack- Openly BiPolar and ADD, I’m stable and happy
- A beginning runner, personal best is a 2:25 at the 2011 Vancouver Half-Marathon
- Seattle Sounder FC season ticket holding fan since 2009!
- Healthy obsessions with great food and all things Swedish
- Fascinated by the concept of ‘green curious’ and how to engage the whole person in creating robust companies and organizations

Resume a glance at my career

VALUE

Using my entrepreneurial creativity, broad marketing experience and business savvy, I connect strategic vision with practical action to propel great companies into their potential.

CAREER

Pinchot University

Director of Marketing
February 2014-Present

Director of Marketing (Acting)
September 2013-January 2014

Direct all aspects of marketing and communications with key influence on strategy and business development. Launched Pinchot as “a university for the common good” connecting several merged entities. Managed all aspects of the process including rollout messaging and implementation, community engagement, name change with key agencies, digital and print collateral vision, design and production. Formalized professional development into a branded program, reformed the annual business plan competition, and reformed communications strategy. Manage a collaborative team of five within marketing and support all other departments including advancement and academics.

Directed all aspects of marketing and communications, while continuing work on branding a merger with a new name and visual identity. Served as chief liaison with the creative firm, closely managing naming and messaging, logo and brand facets and rollout to internal and external audiences. Restructured the budget to focus on high ROI investments including digital media, additional staff time for communications, social media, public relations and writing in lieu of low return print and radio advertising. Enhanced relationships with key stakeholders including the institution board, alumni board and current student groups resulting in more effective brand ambassadors.

Bainbridge Graduate Institute

Marketing Project Manager
April 2012-September 2013

Marketing and Communications Associate
October 2009-April 2012

Initiated and managed an organization-wide brand update including visual identity, messaging, website, and collateral. Developed and managed event strategy, advertising and creative development, tracked the departmental budget, managed vendors, managed website and social media, and managed work study interns as well as maintaining the department function during management transitions.

Increased brand effectiveness by developing new tools including social media and blogging, redesigning and producing collateral, increasing internal and external communications for greater brand advocacy, maintained strong marketing performance through management transitions, launched a new and differently formatted MBA, and kept recruitment strong despite a significant decrease in the market.

OUT for Sustainability

Founder, Board President
2008-Present

Founded and developed the first gay sustainability nonprofit into a network of thousands with international attention. Manage the all volunteer board, educational and volunteer events, and programs making deep local impact like Earth Gay and global reach, such as Greener Pride.

gProjects Real Estate Development

Junior Developer
2008-2009

Managed operations, marketing and development opportunities for a residential and mixed-use developer in Seattle using 4 and 5 star “Built Green” standards.

Meyer Wells

Marketing Intern
Summer 2008

Designed, developed and managed marketing channels for the leading designer, craftsman of elemental modern furniture and art using salvaged urban timber.

Jackson & Nyberg Real Estate

Marketing Associate
2007-2008

Managed marketing for a top performing Windermere Real Estate team.

Organic Comfort Food Cafe

Developer
2005-2007

Created the first organic restaurant in Pierce County, WA in a LEED Gold building, developing the business plan, building the brand and managing the build out.

EDUCATION

Bainbridge Graduate Institute

MBA in Sustainable Business
2009

Reinforced by a curriculum that fully integrated sustainability into each course, my focus was on how organizations innovate to consider social and environmental impact in strategic and tactical decisions.

University of Washington

BA in European Studies
2004

With a focus on business, architecture, and international studies, and studies in Stockholm and Reykjavik, my thesis focused on identity and immigration in the context of housing models in Sweden.

DEVELOPMENT

Environmental Leadership Program

Senior Fellow
2014

National fellowship program, in their first Pacific Northwest cohort, with intensive training in diversity, systems thinking and strengths based leadership.

YWAM

Discipleship Training School
2000

Leadership training in England and Turkey focused on cross-cultural understanding, team building, biblical studies and personal development.

INVOLVEMENT

Seattle LGBTQ Community Development

Board Member
2012-2013

Greater Seattle Business Association

Volunteer
2011-Present

Human Rights Campaign

Volunteer
2005-2012

PROJECTS

Green City Growers

Capstone MBA Project 2009
Chief Marketing Officer for business case expanding a backyard garden company in New England from start-up to 20 Million in revenue in five years.

Duwamish Redevelopment

Feasibility Study 2008-2009
Modeled the case for redeveloping Boeing Plant 2 in the South Park neighborhood of Seattle, WA from a Superfund site into a green education center and green job incubator.

Spark! by CCDC

Student Consultant 2007-2008
Collaborated to launch an energy efficiency program, including comparable program research, brand identity and website for the Charlottesville Community Design Center in Virginia.

Holgate Redevelopment

Feasibility Study 2005-2006
Modeled the case for redeveloping an assemblage of 12 blocks of the Warehouse District of Tacoma, WA into a mixed use retail, entertainment and residential neighborhood.

What my colleagues say

Gerod is consistent in his passion and in being able to hold a larger vision while working incredibly hard to meet deliverables that achieve this vision.

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Gerod's energy and clarity of vision are awe-inspiring. He has cultivated and refined his natural gifts as a leader, stepping out on limb after limb to create organizations that give communities meaning and strengthen nascent organizations with his creative and communications genius.

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I admire Gerod for frequently soliciting, receiving and acting on stakeholder feedback. When he sees a hole, he prioritizes finding a solution. And – most importantly, considering the organizational mission – he lifts people up when he works with them.

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Skills a few things I've learned

Branding

Engaged stakeholders within multiple communities to create a cohesive identity for the Bainbridge Graduate Institute, Organization Systems Renewal and others, creating Pinchot University.

Engagement

Built the first and still only nonprofit dedicated to the intersection of LGBTQ identity and sustainability values, OUT for Sustainability. This organization builds community by leveraging existing organizations to highlight their great work to new audiences.

Marketing

Framing the benefits of an organization or company authentically is largely about developing the touch points that demonstrate values and need alignment with your target audience, like at Meyer Wells.

Development

Business development is a nuanced puzzle without all the pieces predetermined. From the business case to the material sourcing, each detail depends on each other, like at Organic Comfort Food Cafe.

Communications

Leveraging stakeholders to maximize a minimal marketing budget required a multi-touch approach to engage students, alumni, faculty and others at the Bainbridge Graduate Institute (now at Pinchot).

Strategy

Strategy connects vision to action, something I’ve loved since I was a child developing 25 year plans to achieve my dreams. Now I get to help realize others dreams, like at Seattle LGBTQ Community Development.

Public publish, presentations, and press

 

Triple Pundit
The Rise of Equality in Business

Trim Tab by Cascadia Green Building Council
OUT for Sustainability

GSBA Perspectives Magazine
Values Create Loyal Customers
Uniting to Thrive
OUT for Sustainability: Water
Source your Energy

EcoBuilding Times by Northwest EcoBuilding Guild (ghost writer)
Community Through Throughtful Design and Construction

Arcade Magazine (ghost writer)
Reused Materials Give New Projects a Story to Tell

Mature Friends Seattle
Fall Gathering Keynote

Bloom 7 in Seattle, WA
Coming Out for Sustainability

Reaching Out MBA Conference in Boston, MA
Sustainability and Corporate Social Responsibility – Panel

EPA Region 9 in San Fransisco, CA
Annual Luncheon – Keynote

EPA Region 10 in Seattle, WA
Lecture Series – Presentation

GreenFest 2011 in Seattle, WA
Sustainability and Sexuality – Panel

GreenFest 2010 in Seattle, WA
Youth Engagement – Panel
Diversity in the Environment – Panel

Great City at GGLO in Seattle, WA
Brownbag Series – Presentation

Portfolio highlights of my work

Connect say hi

CONTACT

Get in touch and I'll respond as soon as I'm able.

DETAILS

  • PHONE : 206.295.4734

  • EMAIL : gerod.rody@gmail.com

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